Intelligent, Strategic Solutions that Propel Your Business, with Insight Beyond the Obvious
SOLUTIONS
Transform the future of your business with tailor-made solutions for your needs
Diagnosis
Market Mapping
We assess the market potential in the company’s operating regions, identifying opportunities for growth and expansion. We analyze the Total and Accessible Market, map the Direct Sales and Distribution segments, and diagnose market share.
We identify key competitors and detail the competitive landscape, providing insights for a more strategic positioning.
Best Paths
Market Access
We conduct market coverage analysis and explore untapped potential, identifying areas of overlap and shadowing between the sales team and partners. We segment clients based on behavior and purchasing criteria, as well as redefine areas of operation and portfolio distribution. We define new market areas and strategic partners, analyze distribution channels, and support negotiations with partners and distributors.
Studies
Business Plan Development
We designed the market evolution, considering increased adoption, planted area, value/technology capture, geographic expansion, and portfolio. We diagnosed the need to expand coverage and set objectives to gain market share, value, and reach. We established goals to attract investors, expand geographically, increase margins, and improve brand image. This included market research, financial projections, and customer acquisition and retention strategies.
Strategy
Market Intelligence
We map product performance, highlighting areas with the highest and lowest market share and identifying growth opportunities. We assess the performance of each area, define promising niches, and analyze the competition.
We plan strategies for entering new markets and establishing strategic partnerships. We identify risks and mitigation strategies. We conduct qualitative and quantitative research, such as NPS, Recall, Satisfaction, Positioning, and Brand Perception.
Luis Brandão
Founder
ABOUT US
With 25 years of strategic experience in the LATAM agribusiness sector, I have specialized in driving significant results in the inputs and retail industries, with a proven track record as Head of Marketing/Business Intelligence LATAM. Throughout my career, I have made meaningful contributions to leading companies such as Monsanto/Bayer (Crop Protection and Seeds), BASF (Crop Protection and Seeds), Nidera (Seeds), Syngenta (Crop Protection and Seeds), Provivi (Biologicals/Semiochemicals), and Nutrien (Retail and Industry – Fertilizers, Specialties, Crop Protection, Seeds, and Biological Products), where I applied a customer-centric approach to drive growth and innovation.
In recent years, as a strategic consultant, I have expanded my scope by working with industry leaders, contributing to the definition and execution of transformative projects that bridge industry and retail. My experience has been instrumental in crafting marketing strategies that have enhanced the competitiveness and market relevance of these companies.
PROJECTS
Over 30 projects successfully delivered with excellence, in collaboration with leading companies and partners across diverse industries and sectors.
Evolution of the Seed and Biotechnology Market for the Next 20 Years
Important global company in the Crop Protection and Seed industry
Our study presented a projection of the Seed & Biotechnology market scenario for the next 20 years, focusing on key crops such as soybeans and corn in Brazil and Argentina, as well as rice and cotton in Brazil. The analysis considered key market drivers and evidence that support the global supply and demand landscape, including population growth and urbanization, global GDP expansion and its impact on the agricultural market, trends in animal protein consumption and biofuels, technological advancements in inputs and adoption of new technologies, land and natural resource availability, growing energy demand and its impact on the agricultural sector, seed prices and commodity dynamics, production costs and profitability over time, import and export flows of products and stock dynamics, as well as the evolution of germplasm and biotechnology adoption in the field.
With this, we provide an in-depth view of future trends that will shape the agricultural market, enabling companies and stakeholders to strategically position themselves to face challenges and seize opportunities with greater assertiveness.
Innovation in Market Access: Development of New Models for the Agricultural Inputs Retail Sector
Important company in the agricultural inputs retail sector
With a customized strategy for different customer profiles, the project involved designing and planning an efficient logistics structure, combined with the creation of segmented access models by region, type of input – including fertilizers, agrochemicals, seeds, biological and nutritional products – and crop. Each model was developed based on a detailed mapping of market potential by municipality, considering different service levels for each type of input and crop. This allowed for a precise and effective approach, tailored to the specific needs of each geographic area and customer. As a result, the strategy provided a clear view of growth opportunities and optimized the customer experience, ensuring access to personalized and high-value agricultural solutions.
Market Potential Diagnosis, Market Access, and Business Consulting
Important company in the Specialty Fertilizers sector
The project aimed to identify and optimize the company’s market potential through a detailed analysis of market share, coverage, and competition in the regions of operation and expansion. The strategic consulting identified opportunities for improvement in internal processes and aligned business strategies with appropriate systems, driving sustainable growth and providing an accurate diagnosis to enhance market coverage and overcome challenges, creating practical and efficient solutions for the company’s success.
To achieve this, we conducted a market potential survey in the regions of operation, analyzed market share, and assessed coverage and potential market size. We also mapped areas of overlap and shadowing between the sales team and partners, as well as diagnosed the need for coverage in new expansion regions. The competition analysis in growth areas enabled the identification of strategic opportunities for competitive differentiation.
Our goal was to act as a strategic partner for the company, helping to fully explore its market potential, optimize processes, and achieve goals efficiently and sustainably.
Design and Structuring of the Market and Competitive Intelligence Area
Important global company in the Biological Products sector
Our mission was to strengthen Market Intelligence to promote more informed and agile strategic decisions. To achieve this, the process involved reviewing existing tools for gathering and disseminating information, ensuring the accessibility and effectiveness of relevant data. We also conducted an assessment of resource allocation in the Intelligence area, aiming to optimize the use of tools and available personnel.
Additionally, we identified key information essential for the company’s decision-makers, aligning data with strategic needs. We developed an effective model to organize the area, establishing structured routines for data collection, analysis, and reporting, ensuring that the right information reached the right people at the right time.
The process included continuous monitoring of improvement actions, with a critical analysis of the impact of changes and support in the creation of the new product and service portfolio for the Intelligence area. We also actively participated in selecting professionals, strengthening the team, and supporting internal communication to ensure alignment with new guidelines and strategic objectives.
This structuring aimed to transform Market Intelligence into a competitive advantage, providing the company with powerful insights to innovate and grow sustainably.
Strategic Transformation of Market Access
Important global company in Crop Protection and Seeds
We were responsible for designing, structuring, and implementing the Market Access and Business Intelligence areas, focusing on long-lasting and sustainable results. Our work involved creating and assembling a strategic team, fully aligned with the company’s growth objectives. Additionally, we developed robust market access and competitive intelligence strategies, ensuring informed and agile decision-making. We also executed a new multichannel program, optimized for market access, pricing, customer segmentation, and a highly effective approach.
This set of actions enhanced the company’s competitiveness, expanding its reach and positioning in an innovative and strategic way.
Some of our clients and partners.
CLIENTS
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